|Newsletter | March 2013
Dear PRISA Member
In this month's newsletter our Spotlight on APR interviewed Lindiwe Maboa from Eskom and Marie Yossava from Grapevine Communications. In our PRCC corner, Brenda Eckstein is looking at Building relationships through quality conversation. We share with you more video clips from the World Public Relations Forum held in Melbourne Australia. MyPRISA section, Riana Sinden tells us about how PRISA has added value to her career.
| Feedback from the Board
PRISA executive director, Adele
Paulsen, received PRISA’s SAQA certificate from Mr. Blade Nzimande,
Minister of Higher Education and Training South Africa (right) in
In line with the Melbourne Mandate
principles, adopted at the World Public Relations Forum (WPRF) in
Melbourne, Australia, in November 2012, the Public Relations Institute
of Southern Africa (PRISA), a founding member of the Global Alliance
(GA), has been officially recognised as the professional body for the
public relations industry in South Africa.
|Continuing Professional Development (CPD) Programmes
held its first 'Speech and Script Writing' workshop on 18 February
2013. The workshop was well attended and received positive feedback. Due
to the success of the workshop we will be hosting it again later in the
year, so watch this space! Click here to view a photo of the delegates who attended.
The following workshops will be presented in March and beginning of April:
|Change management for public relations professionals, 12 March - Gauteng
and leaders involved in change are required to have the know-how of what
to do to get an organisation from where it is currently to the place
where the leadership wants it to be within a given time frame. Business
and people related issues are discussed and advised on during this
highly practical and relevant workshop.
|Brand activation, 13 March - Gauteng
half-day session intends to explore your creativity while introducing
the basic principles of good branding. It will equip you with a sound
understanding of what successful brand activation is and how to
accomplish that in your own company. Interactive, informative and fun
all rolled up into a bite-sized half-day programme that will broaden
your skills base.
|Communication audit, 14 March - Western Cape
professionals do not know how to properly measure their communication
efforts. This workshop looks to reverse that trend and impart the
invaluable skill of how to conduct a communication audit.
|Social media, 26 – 27 March - Gauteng
This is a
two-day workshop for anyone who is interested in using social media in a
public relations or marketing context. The course will be practical
with lots of case studies.
|Strategies to promote public relations in your company, 9 April - Gauteng
one-day workshop is designed to provide participants with strategic
tools needed for the journey of promoting public relations in a company -
tools which aim to elevate public relations’ status within the
organisation and restore it to its rightful position. Corporate
communication and strategic public relations should be able to stand on
its own as a creative force in a company, contribute to the bottom line,
and thereby, directly impact the achievement of the company's business
To book for any of the above mentioned CPD workshops contact Ivonne Blom at firstname.lastname@example.org
To view a list of all our programmes for the rest of 2013
|PRISA Annual National Conference
|PRofiting – ‘to obtain an advantage or benefit’
Convergent – ‘having the tendency to become similar while adapting to the same environment’
Converge – ‘to come together as if to meet or join when approaching from different directions’
Join us at the Leriba
Hotel & Spa in Centurion, Pretoria, on June 10 and 11 to explore how
we, as individual professionals, as well as the combined talents of the
profession, can benefit and take advantage of our convergent world. Not
only is technology converging at a rapid rate but the disciplines of
public relations, marketing, advertising, digital, human resources and
management are all interlinked and coming together from different
directions to form the convergent world in which we live and work.
The keynote opening address will
discuss the opportunities and advantages of the National Development
Plan and how you can benefit by contributing to this important
International and local experts will
share their knowledge on 360 degree communication, the latest trends in
the public relations profession globally, ethics, the realm of social
media, the convergence of corporate social investment and community
relations as well as practical sessions on media, what makes a
successful consultant, how to manage your CEO, minister, professor,
immediate manager, and best practice case studies.
The PRISM Awards Function
The PRISM Awards function will be held
at The Hilton Hotel, Sandton on Sunday, 7 April 2013 from 16:00. Follow
the PRISM Awards on Twitter @theprismawards or #prismawards.
|Spotlight on APRs
are many similarities between public relations and ballroom dancing.
They are both dependent on synchronicity, tight form, discipline,
constant communication between stakeholders and the shuffling of feet
(as campaign deadlines loom). They are also founded on a few basic
tenets, although allowing for deviation, are crucial for the success of
its objectives. They also need large dollops of flair to work
effectively. This month, PRISA caught up with one such stylish
practitioner, Lindiwe Maboa APR and let her lead us on a foxtrot on her career and experiences with the PRISA,
“Be good at what you do and do what you
are good at”. This authorless, unattributed quote is often rightly
dismissed as glib lip service, spouted by charlatans who wear their
pants too high and apply a tad too much gel to their hair. Nonetheless,
there is an element of truth to this maxim. No one embodies this more
than this month’s featured Accredited in Public Relations (APR)
practitioner: Marie Yossava APR of Grapevine
Communications. As is expected of a member of the PRISA elite, Marie has
displayed exceptional competency, professionalism and stellar
achievement in the field of communication and public relations.
|Public Relations Consultants' Chapter (PRCC) Corner
intern, Themba Luthuli attended the first PRCC CPD breakfast. This
breakfast session took place at PRISA Randburg on 28 February 2013 and
was presented by an independent insight consultant and trend analysist
Saint-Francis Tohlang. The presentation was based on five key consumer
trends: trending.com, DATA “MYNING”, CELEBRATION NATION, Emerging 2 and Mobile moments.
|Building relationships through quality conversation
The ability to hold quality
conversations is an attribute which can help us achieve greater success.
Improving our conversation skills enables us to build and sustain
positive relationships. And within those relationships, trust is
|Trends in Industry
Holmes Group is dedicated to proving and improving the value of public
relations, by providing insight, knowledge and recognition to public
relations professionals. They have produced a series of Special Reports
focusing on the sectors and practice areas that are driving change in
the public relations industry.
Digital public relations has faced an
identity crisis as the practice subsumes nearly every modern public
relations organisation. While its meaning can range from social media to
emerging facets of the discipline, such as data analysis and app
development, in 2013 its significance remains uncontested.
The Holmes Report called upon digital
public relations experts worldwide to outline the trends that will lead
the sector as it continues to define itself this year.
Sinden APR shares with us what PRISA meant to her in her career:
Remaining “relevant” in a highly
competitive industry is a demanding reality which specialists face 24/7.
Professional membership enables courageous conversations with
associates about “things that matter”. PRISA provides professional
platforms for information-sharing and sound-boarding and so membership
provides me with the opportunity to remain close to fellow peers who
face similar challenges. Apart from having to stay on top of current
industry developments and future trends, PRISA membership gives me the
opportunity to hone my existing levels of insight and understanding,
assisting me to deal with ever-changing dynamics and influences.
|World Public Relations Forum Presentations
Stakeholder-centred communication in global organisations
Learn how the modern communicative
organisation places stakeholders at the hub rather than at the spokes of
their communication efforts, which involves more listening than
talking. The results of a Global Alliance led study of six
multi-national companies contrast and compare how each company has
tackled the many challenges of today’s social media-dominated
environment. The session, facilitated by Jean Valin from Valin Strategic
Communications, also included key industry speakers namely Emilio Galli
Zugaro (Allianz), Mari Cristina Milano (Enel Group) and John Paluszek
Engaged and onboard: building community constituency in controversial long-term projects
Resource, infrastructure, manufacturing
and energy project lifecycles often run over decades from inception to
operational success. Facilitated by Ben EAde from Ten Colour
Communication and led by Gerard Corbett (Public Relations Society of
America), Stewart Murrihy (Incitec Pivot Limited) and Barbara Sharp (Pax
Populus Pty Ltd), this session examined the unique challenges of
building constituencies, maintaining momentum and managing issues and
crises in controversial long-term projects.
Talk to Tshepo is your opportunity to
share your views and opinions about YOUR PRISA with Tshepo.
Until next time,
PRISA: Executive director