PRISA Communik e-News April 2016

Volume 02 | April 2016 PRISA Bi-monthly e-NEWS


PRISA and VMA present the results of the South African Communication research survey

The Public Relations Society of Southern Africa (PRISA) is pleased to share the results of an extensive communication survey conducted earlier this year within the communication community. PRISA partnered with VMA Group Africa, a division of VMA Group Global, in a poll that surveyed 386 senior communication practitioners from 251 different companies. Approximately 8% of respondents were from Ghana, Nigeria, Botswana, and Kenya. Polling was conducted during February 2016, after the successful launch of the first annual VMA communications survey in 2015.

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PRISA Communik e-News April 2016

Click here to see the services offered by PRISM sponsors...

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PRISA Conference:


In order to stay abreast with the ever-changing South African and global landscapes, PRISA proudly announces its collaboration with the Loeries and is the official sponsor of the Loeries Public Relations Communication category.

The 2016 PRISA Conference, with its theme ‘RISE’…. will be part of Loeries Creative Week Durban (15 – 21 August). PRISA’s two-day conference will be hosted at the Elangeni & Maharani Hotel from 17 August and will culminate with the DStv Seminar of Creativity on the Friday, followed by a jam-packed weekend of Loeries networking that is not to be missed.

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Entertainment news!

PR Stirs that Olivia Pope has caused

See what Edelman, Joe Public and Capitol Communicator have to say...


PRISM Awards 2016 are here and the Youth Play their Part

Nkhensani Moyane,  Senior Client Service Manager at Glasshouse Communication

It's that time of the year again when the 'Oscars' of the PR industry are taking place and for many this event has been a great platform for companies in the public relations communication field. This year PRISA reintroduced the 'Student Campaign of the Year' category and I had the pleasure of being part of the judging panel. The student campaigns were few but brought life to the category, with each entry giving a clear indication that the future of our industry is continuously growing ...

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Lifelong learning
By Louise Struwig

The topic of Continuing Professional Development (CPD) was at the top of the Agenda for the South African Qualifications Authority's 8th Professional Body Forum held in Hatfield on 31 March, and garnered much discussion and hot debate among stakeholders. The one ideal however that all agree on, is that CPD is a process of lifelong learning which requires all professionals to systematically engage in activities that maintain ability and increase skill and knowledge.

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Successful business writing skills workshop - 11 April 2016
By Kagiso Molatedi

By attending this workshop I have been equipped with tools to assist me with achieving my full potential in the following aspects of business writing: style and format of business emails, business letters, reports, proposals, executive summaries, press releases and copy for the web. I now have a clearer understanding of what business writing entails.

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CPD News
By Nomshado Lubisi ( COMSA President)

The Public Relations Institute of Southern Africa (PRISA) invited the Communication Students Association (COMSA) executives from UNISA to attend their Measurement and Evaluation workshop held on the 1st of March 2016. As students most of us were anxious as we did not know what to expect from the workshop. All we could do was compile all the theory we have learned to date in our minds in order to be able to apply this knowledge at the workshop.

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The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body.
PRISA members and early bird bookings qualify for discounts. For more information on workshops and what's available for the month please click here!

Spotlight on APRs

Welcome to our recently qualified APRs:

  • Dr. Elizabeth Stephanie Conradie
  • Hilton Atkinson
  • Lihle Dlaminie
  • Lizette Kohn
  • Click Here to read more.


    Feedback on the Jump Start breakfast:

    On April 07, 2016 PRISA hosted the Jumpstart breakfast at FleishmanHillard which was attended by young professionals from the Public Relations and Communication Management industry. Click here to read more.

    "I had the privilege of attending my first PRISA Jumpstart event that was held at our agency, WE Communications, early this month." Click here to read more. 

    PRISA Membership

    Thank you Members!

    PRISA would like to thank all our loyal members for paying their membership fees for 2016! We strive to give you our best offerings, to support and assist you with all requirements for a successful career in Communication and Public Relations.

    Industry News:

    in2SummitSA for PRISA - 'Now we can do things we used to dream about'

    "A headful of soundbytes and a heart full of PR dreams", is how I ended my last Instagram post on Friday 1 April. With the hashtag #in2SummitSA of course. That trended nationally, which, as Telkom's Jacqui O'Sullivan reminded us, means nothing.

    Click here to read more.

    Global PR Strategies - Leveraging the Power of CEO Branding

    What does it take in 2016 to be successful? As an expert who has worked with CEOs for a decade, I find that leaders who develop a strong CEO brand stand out. A strong CEO brand gives emotional staying power to the company when it is harder than ever to differentiate one company’s offerings from another. Consumers want to give their business to a company with a great reputation… and that reputation begins with the person in charge.

    Click here to read more.

    Regional News:

    Maria Dax from Namibia bids her committee goodbye.

    “My term as chairperson has come to an end. I wish the new committee success and I hope they will do their best to represent the professional interests of public relations practitioners in Namibia in particular and in Southern Africa in general.”

    The new PRISA Namibian committee: Rhingo Mutambo (Chairperson), Ilke Platt–Akwenye (Chairperson Elect), Joanette Eises (Treasurer), Teopolina Hasheela (Secretary), Tobias Shali (Student Chapter), and Executive Committee Members: Frans Ugwanga, Maria Dax, Cecilia Pretorius, Ruusa Petrus, Morna Ikosa, Jairus Kapenda, Paulina Thomas and Helene Meintjes.

    From the desk of Adele Paulsen


        We are looking forward to a spectacular 2016 PRISM Awards ceremony on Sunday 17 April at the Indaba Hotel. If you haven't booked your ticket yet, please do so immediately!

        Our collaboration with VMA SA has paid off and we announced the results of our joint research on Friday 1 April. These results will be work shopped soon. In the interim Click here to see the full results.

        We are extremely excited to announce the 2016 PRISA Conference in partnership with The Loeries which will be hosted at the Elangeni & Maharani Hotels in Durban from 17 - 19 August 2016.

        Follow us on @1PRISA and stay updated with the latest news on the conference.

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