Global Bulletin

16 May 2016

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Editors' Picks

Omnicom PR Group has acquired healthcare consultancy Rabin Martin, in the first deal since the holding group restructured its PR operations under the leadership of Karen van Bergen.

Also live is new research from our Best Agencies to Work For, revaling the most attractive agency employer brands in North America and EMEA. You all, apparently, want to work for Edelman.
Preceding the SABRE Awards EMEA in Berlin next week is our In2 Innovation Summit, which will bring together senior marketers and digital pioneers to discuss how new technologies, new thinking and new markets are dramatically disrupting traditional engagement models. More details here, including speakers from the European Central Bank, Economist, Telefonica, Glossybox, Saudi Arabia's Economic Cities Authority and more.

Elsewhere, we take a look at the wonderful world of influencer marketing, as brands grow wary of the social media superstar bandwagon.

Siemens has concluded its search for a new communications chief by hiring Clarissa Haller from Credit Suisse.

Ketchum Europe CEO David Gallagher will be one of the recipients of the Individual Achievement SABRE Award in Berlin next week.

PR Council president Renee Wilson weighs in on why the industry must get better at making its case to procurement departments.

We discuss the North American Agencies of the Year in our latest Echo Chamber podcast.

Ogilvy PR thinks business must do more to make the case against Brexit.

W Magazine PR director Adriana Stan explores why the PR industry has an identity crisis.

And, we've issued the call for nominations for our Innovator 25, which this year has been extended to include North America, EMEA and Asia-Pacific.

New from the 2016 Global Communications Report, we find a changing relationship between clients and their agencies, as the latter eyes broader marketing budgets. Also in the Report:
Global Agency Rankings
A new infographic helps visualise the global PR industry in 2016, after we revealed that industry growth slowed to 5% in 2015, with agencies reporting $14bn in fee income. Live now:
Global Top 250
Global Top 10
Fast Movers
Agencies of the Year
The Holmes Report has unveiled Finalists for its 2016 EMEA Consultancies of the Year. 98 of the region's best firms are analysed across 20 geographic and specialist categories, with Burson-Marsteller, Edelman, H+K Strategies, Ogilvy PR and Weber Shandwick will vying for Pan-EMEA Consultancy of the Year honours. More here.

In North America, M Booth was named overall Agency of the Year while SKD Knickerbocker took home Specialty Agency of the Year honours. A further 12 agencies were honoured as Agencies of the Year across size and specialist categories, including Cohn & Wolfe as Large Agency of the Year. Full analysis of all winners and finalists here.

We've also named our 2016 Best Agencies to Work For in North America, with employee research helping to select Edelman, Coyne PR, ReviveHealth and GroundFloor Media. Winners will be honoured at the SABRE Awards in New York tomorrow.

In EMEA, meanwhile, Cohn & Wolfe, Schwartz and Salt have been unveiled as 2016 Best EMEA Consultancies to Work For. The three firms will receive their trophies at the 2016 EMEA SABRE Awards in Berlin on 25 May.

Events & Awards
The Holmes Report has unveiled the 2016 EMEA SABRE Awards shortlist. From more than 2,400 entries, Publicis/MSL agencies lead the way with 18 finalists, ahead of Ketchum, Ogilvy, Weber Shandwick/Prime, and Hope&Glory.

Meanwhile, Unity and Brands2Life stand out among In2 SABRE Award winners, which will be handed out during
the Holmes Report's third EMEA In2 Innovation Summit, taking place in Berlin on 25 May. The 2016 event will precede the EMEA SABRE Awards ceremony that evening. More details here.

Edelman took home Best In Show for the second consecutive year at the 2016 SABRE Awards in North America last week, for the #OptOutside campaign on behalf of REI. All winners here.
Also honoured at the SABRE Awards were Marina Maher, Andy Polansky and Frank Show, who received Individual Achievement SABRE Awards.

The 2016 SABRE Awards South Asia has launched its call for entries, ahead of a 16 May early deadline.

The Holmes Report is co-hosting PR Trends 2016 in Moscow on 7 June, to chart the evolution of the Russian PR market.

Echo Chamber podcast
2016 Global PR Industry Growth & Trends

60-second inspiration
Always #LikeAGirl

You can now order your complimentary copy of our 2015 Holmes Report book, which rounds up the best agencies, campaigns, influencers and stories of the year.

We interview Karen van Bergen about her plans for Omnicom's new public relations group, 60 days after she took on the new role

Our annual Crisis Review, featuring the top crises from 2015. is live:
Part One: Volkswagen, FIFA, Chipotle, HSBC, cybersecurity, Petrobras.
Part Two: Mecca crane collapse, Starbucks, Theranos, Sports Direct, Nestle India,Tianjin explosion.

Partner Content

China’s Two Sessions And What It Means for Businesses
For foreign businesses looking to enter China, the need for a clear strategy and value proposition is more important than ever.
Finsbury// 2 May 2016

GCR16: Talent Sourcing Remains Critical To PR’s Continued Success

Professionalism, adaptability, breadth of skills, strategic thinking and quality of basic technical skills, remain the cornerstone of the majority of all successful hiring decisions.
Capstone Hill Search// 27 April 2016


The Key To Marketing To Women? Don’t Market To Women
Women are the world’s most dominant consumers, with 85 percent of the buying power, whether in purchase or influence. The mistake marketers make is speaking to women as though they’re all the same.
Coyne PR// 29 April 2016


Fortunately The Largest Workforce In History Is The Most Creative: The Millennials
Milennials, often criticized for their selfishness, lack of patience, and apparent laziness, are also one of the most talented, energized and creative generations.
H+K Strategies // 28 April 2016 

Agency Playbook

The Holmes Report’s newly redesigned Agency Playbook (formerly the Agency Directory) is the PR industry’s most comprehensive listing of firms from every region and specialty. The Playbook is intended to be a guide for our readers to discover new partners and solutions. Learn more about registering or upgrading your agency here.   

Other Stories

H+K Strategies Hires NetApp's Michael Baxter For Senior Tech Role

Employees Have Little "Line Of Sight" On Company Strategy

Asset Managers Seek To Integrate Content Marketing Into Brand Strategy

FleishmanHillard Strengthens Content Offer Across Asia

Asia-Pacific News In Brief
Priority Communications joins PROI; new business for Golin, Madison; new people at Hill+Knowlton.

EMEA News In Brief
New people at PMK-BNC, Cicero; new business at Red Consultancy, Blue Rubicon, Text 100, Hanover, Mischief,Brand2Life, Red Lorry Yellow Lorry, Publicasity, Brazil.

Agency People News In Brief
New people in new roles at Weber Shandwick, Hill+Knowlton, Lewis, Penn Schoen Berland, Steinreich, Lambert Edwards.

Account News In Brief
New business success for M&C Saatchi, Hill+Knowlton, Current, Zapwater, Brandware, Amendola, Fish, Brandsway, Carlaw, CitySavvy.

To find your next PR job visit The Global Jobs Board to view international opportunities from MSLGroup, Lewis, H+K Strategies, Ruder Finn, March, BPMPR and many more.

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