Copyright 2018

Stakeholder engagement managementRegion: Gauteng
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 29 – 30 August 2017
Time: 8:30 – 16:00
Registration: 08:00 to start promptly at 08:30
CPD Points: 15

Good stakeholder relationships are one of the key tools in achieving strategic organisational goals. These relationships form the basis for building social capital and can take you and your organisation to new heights. As public relations professionals, developing an effective stakeholder relationship management strategy within a company is an invaluable skill because it will maximise the value that each stakeholder carries.

Before this can be done however, it is important to correctly identify what a stakeholder is and pinpoint where they fit into the overall equation. It is also important to know how to effectively operate in both external and internal environments to create favourable relationships. Understanding the various concepts relevant to the discipline of stakeholder relationship management allows for a thorough and comprehensive stakeholder relationship management strategy to be drawn up. 

This workshop will focus on the following:

  • Defining stakeholders
  • What stakeholder relationship management is
  • Stakeholder mapping
  • Linking stakeholders to current organisational issues
  • Risk management with regard to stakeholders
  • Drawing up a stakeholder relationship management strategy.

Once the above is understood you will be ready to engage and implement the most important aspects of stakeholder relationship management. It will ensure that you are better equipped to plan and implement public relations and communication strategies by applying the stakeholder governance principles as set out in the King IV Report on Corporate Governance. This workshop will therefore assist you to manage your relationships with stakeholders in a more structured and inclusive manner.

About our facilitator:
Irma MeyerIrma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication, brand engagement and stakeholder relationship management. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and stakeholder relationship management. Her Masters’ dissertation was published as a book with the title of ‘The significance of the CEO’s Internal Communication Programme – the impact of CEO communication on employee commitment levels’.
Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and is working on her doctorate degree, focussing on stakeholder relationship management.

CPD Programme Fees 2017:
The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework. Services Seta SDL no 950721458
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Duration: 2 days
CPD Points: 15
*Early bird PRISA Member: R4490.00
Late PRISA member: R4710.00
*Early bird non member: R4970.00
Late non member: R5230.00
PRISA registered student: R2560.00
  • Accommodation NOT included in any of the fees
  • Fees subject to change
  • Fees inclusive of VAT

*Early bird: Book and pay before 28 July 2017.
Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.

PRISA is the SAQA recognised professional body for the public relations and communication management industry and the CPD programme adheres to SAQA requirements and global best practice guidelines

Book online now or download, to reserve
your seat as space is limited
Contact: Portia Dhlamini at or 011 326 1262

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Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa