Copyright 2018

Creative writing for the mediaRegion: Gauteng
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 15 – 17 August  2017
Time: 8:30 – 16:00 for both days
Registration: 08:00 to start promptly at 08:30
CPD Points: 22,5

In the shift from the traditional print and broadcast media to the digitally infused current media landscape, media writers had to adapt or risk becoming irrelevant. The rules of writing have changed radically and so have its tools and languages. The modern media writer requires new technical writing skills combined with a much more creative spirit to craft texts that attract, entice and entertain readers irrespective of media channel or platform.

Attend this highly entertaining and intensive three day workshop to learn all about writing English texts and preparing imaginative content that people will want to read, remember and respond to. Creative writing is an art that can be learned. When writing for the media you need to create copy that is well planned, purposeful and memorable. You are required to perfect the balancing act between journalism and creative writing to provide the media with compelling news that promotes your organisation and gets its key messages across to all its targeted stakeholders.

The creative writing workshop covers:

  • writing effective media releases for different media and platforms
  • crafting creative feature articles
  • harnessing the characteristic of the different media types optimally to create compelling messages
  • the effectiveness of different writing styles
  • writing creative headlines and captions

About our facilitator:

Peter van der SchyffPeter van der Schyff is a Chartered Practitioner in Public Relations (CPRP), a freelance writer and communication specialist. He manages his own public relations consultancy, Pringle-Scott Communication, in Johannesburg and has established himself as an accomplished writer, proofreader and editor of English and Afrikaans texts with numerous clients.

He holds degrees in law, communication and industrial psychology. Peter has been an active member of the Public Relations Institute of Southern Africa (PRISA), for many years and has been lecturing on a part-time basis on all facets of corporate and media communication since 1987. 

In May 2010 Peter received the PRISA President’s Award for his contributions to the public relations and communication profession in South Africa. He has also been named Communicator of the Year by International Training in Communication (ITC), which recognised him for his verbal presentation skills.

CPD Programme Fees 2017:
The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework. Services Seta SDL no 950721458
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Duration: 3 Days
CPD Points: 22.5
*Early bird PRISA Member: R5740.00
Late PRISA member: R6100.00
*Early bird non member: R6460.00
Late non member: R6820.00
PRISA registered student: R3830.00
  • Accommodation NOT included in any of the fees                                                          
  • Fees subject to change
  • Fees inclusive to VAT

*Early bird: Book and pay before 14 July  2017.
Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.

PRISA is the SAQA recognised professional body for the public relations and communication management industry and the CPD programme adheres to SAQA requirements and global best practice guidelines

Book online now or download, to reserve
your seat as space is limited
Contact: Kagiso Molatedi at or 011 326 1262

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Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa