Copyright 2018


Region: Gauteng
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 10 October 2017
Time: 8:30 – 16:00
Registration: 08:00 to start promptly at 08:30
CPD Points: 7,5

Workshop outline:

“Don’t sell them a product, tell them a story” has changed to “don’t tell them, show them”. This creates all sorts of challenges for communicators who gained most of their experienced in a text-dominant field.

Graphic design has become an imperative public relations and communication tool. Unfortunately, our fast paced and demanding communication environment does not always allow the luxury of time, or funds, to appoint a professional graphic designer for a quick social media post or informal invitation.

During this one day workshop we will aim to teach delegates, that have no graphic design experience, the very basic skills needed to enable them to create their own designs. Our facilitator will introduce delegates to free, easy-to-use graphic design tools and will spend time teaching them how to design social media graphics, posters, presentations, and infographics, to mention a few.

The workshop will cover:

  • The power of visuals
  • The importance of corporate identity
  • Graphic design fundamentals
  • Bad vs good vs great visuals
  • Print vs web vs social media design
  • Finding design inspiration
  • 5W + H of stock images
  • 5W + H of corporate photography
  • How to properly brief a graphic designer
  • Introduction to graphic design tools
  • Practical exercises (social media graphics, posters, infographics, etc.)


  • Own laptop with MS Power point installed and activated
  • Power cable for laptop
  • Internet connection
  • Must be able to access emails during the workshop (to be used for free tool signup confirmation)
  • Build a brand map

About our facilitator:

Juanita Vorster

Juanita Vorster (CPRP) wanted to become a graphic designer, but decided to qualify as a public relations practitioner instead. Her love of striking visuals and two years studying art at school has proven to be immensely helpful in her career as communicator.

Juanita loves finding free design tools and easy ways to create striking designs. She believes that even if you can’t create beautiful images yourself, as a professional communicator you should at least be able to brief the professional designers in a way that ensures that you get what you want on first draft.

CPD Programme Fees 2017:
The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework. Services Seta SDL no 950721458
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Duration: 1 Day
CPD Points: 7,5
*Early bird PRISA Member: R2260.00
Late PRISA member: R2500.00
*Early bird non member: R2750.00
Late non member: R3000.00
PRISA registered student: R1310.00
  • Accommodation NOT included in any of the fees
  • Fees subject to change

*Early bird: Book and pay before 11 September 2017.
Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.

Download booking form, to reserve
your seat as space is limited
Contact: Portia Dhlamini at or 011 326 1262

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PRISA Membership

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Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa