Copyright 2017

Communication Strategy 2Region: Gauteng
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 24 October  2017
Time: 8:30 - 16:00
Registration: 08:00 to start promptly at 08:30
CPD Points: 7,5

Gain the edge in successfully applying the principles of strategic planning in this fast moving communication environment. This two-day workshop is geared for public relations practitioners and will on aligning the communication strategy, which is a functional strategy, with the business strategy and then implementing it.

Case studies will be used to understand the impact of communication strategies on sustainable business success and show best practice scenarios. The workshop is interactive and highly practical. Delegates can bring their own currently used communication strategies to use in the session.

The following areas will be covered:

  • The principles of strategic planning
  • Reasons why strategies are not implemented and how to counter-act this
  • The difference between a communication strategy and a business strategy
  • Using the business strategy to identify communication focus areas
  • The elements of a communication strategy
    • Environmental scanning
    • Stakeholder mapping
    • The primary and secondary messages
    • The media platform
  • Measuring and assessing the impact of your strategy
  • Developing an operational plan
  • Developing work plans that will ensure the implementation of your strategy
  • Selling your strategy to management

At the end of this workshop you will be able to:

  • Develop a communication strategy
  • Assess the quality of an existing strategy
  • Relevant environmental scanning
  • Develop a stakeholder map
  • Formulate primary and secondary messages
  • Optimise your media platform
  • Assess the impact of your communication interventions and strategy

About our facilitator:

Cynthia MabelaCynthia Mabela is a passionate strategist; communicator and marketer who believe that employees are the organisation’s most valuable asset. After running an internal communications department single handed for four years, she found the entrepreneur in herself and took a giant leap to starting her own Marketing and Communications agency – Eyezwe Consulting. Cynthia is a qualified Chemist, but also holds a graduate Diploma in Marketing (IMM), a Bachelor in Business Administration (IMM) and is currently completing her Master in Business Leadership (MBL) with the School of Business Leadership – UNISA. Cynthia has been a judge for the prestigious PRISM Awards for three consecutive years and a Marketing judge for the Food Review New Product of the Year Competition for the past two years.

CPD Programme Fees 2017:
The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework. Services Seta SDL no 950721458
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Duration: 1 Day
CPD Points: 7,5
*Early bird PRISA Member: R2260.00
Late PRISA member: R2500.00
*Early bird non member: R2750.00
Late non member: R3000.00
PRISA registered student: R1310.00
  • Accommodation NOT included in any of the fees

*Early bird: Book and pay before 26 September 2017.Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.

The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework.

Download booking form, to reserve
your seat as space is limited
Contact: Portia Dhlamini at cpd@prisa.co.za or 011 326 1262

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PRISA Membership

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Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259
Email: info@prisa.co.za

Address

ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa