Copyright 2018

Writing in the electronic environmentRegion: Gauteng
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 16 – 17 October 2017
Time: 8:30 – 16:00
Registration: 08:00 to start promptly at 08:30
CPD Points: 15

Who should attend?
Anyone who currently writes for websites, bloggers or social media enthusiasts as well as those currently writing in the traditional fields of public relations, journalism and marketing.

When you need to get a message out there today you’re looking at a wide variety of communications. From websites to tablets, mobile phones and of course the many apps out there.

So how can you utilise all of these whilst still writing interesting copy?

One thing never changes and that’s getting someone to actually read what you write – but the challenge now is compounded with all the various sites that people click onto each day, not to mention the wealth of information simply on the screen of their phone.
This means just one thing – understanding these different methods, from content writing to Tweeting. Getting messages across as simply, clearly and effectively as you can, whilst at the same time polishing up on those common mistakes and picking up some new techniques along the way.

  • Tightening up language
  • Making your writing flow
  • Common grammar mistakes

Writing in the digital environment

  • Effective blogging
  • Using Twitter to boost your campaigns
  • How digital media differs from print
  • Understanding how people read, interpret and interact with digital media
  • Producing persuasive digital copy for web, email, social media and blogs
  • The visual element – what else can you use?
  • Editing and evaluating existing work supplied by delegates
  • Ensuring your copy is found by search engines – meaning more traffic to your website

About our facilitator:

Marion Scher photoHaving worked in all three forms of media, radio, television and print Marion runs courses both in the media and public relations industry as well as in the corporate field, tailoring courses to meet clients’ needs.  Her corporate clients include Unilever, MTN, Telkom, ABSA, Munich Re, Dimension Data, Old Mutual, Metropolitan, Anglo Gold Ashanti, FNB and DBSA, Eskom, Pfizer, McDonald’s, Eskom, Ekurhuleni, SANParks, Discovery Health and Cape Town Municipalities amongst many others

Her bestselling book ‘Surviving the SA Media – Building Bridges to Make the Media More Accessible’ (Knowledge Resources) is available through Knowledge Resources and all good bookstores.  Her new book ‘Conquering Communications’ (Knowledge Resources) will be available towards the end of 2017.

She is also a judge of the two top media awards in the country: Kudu Awards and the National Press Club Journalist of the Year.

As well as having been a columnist for the Sunday Times Lifestyle magazine, she also currently trains staff for 702 Talk Radio and Cape Talk, as well as eNCA.

CPD Programme Fees 2017:
The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework. Services Seta SDL no 950721458
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Duration: 2 days
CPD Points: 15
*Early bird PRISA Member: R4490.00
Late PRISA member: R4710.00
*Early bird non member: R4970.00
Late non member: R5230.00
PRISA registered student: R2560.00
  • Accommodation NOT included in any of the fees                                                           
  • Fees subject to change

*Early bird: Book and pay before 15 September 2017.
Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.

PRISA is the SAQA recognised professional body for the public relations and communication management industry and the CPD programme adheres to SAQA requirements and global best practice guidelines.

Download booking form, to reserve
your seat as space is limited
Contact: Portia Dhlamini at or 011 326 1262

Register for

PRISA Membership

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Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa