Copyright 2018

Digital strategy for communication and public relations practitionersRegion: Gauteng
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 13 – 14 September 2017
Time: 8:30 – 16:00
Registration: 08:00 to start promptly at 08:30
CPD Points: 15

The disruptive, organic and rapidly changing environment of communication technologies provide many challenges for digital public relations teams to remain relevant, authentic and engaging. In a noisy, fragmented and cluttered online environment where anyone is a publisher, public relations, branding and reputation management strategies are becoming more agile, collaborative and measurable. Increasingly, digital public relations teams are faced with an online environment where erratic consumer attitudes typically range from being highly critical to being passionately in love with their favourite brands. In addition, a large fraction of consumers remain passive lurkers on social networks. As a result, the ability to achieve business return on investment for money spent on digital strategies requires highly competent and skilled public relations teams.

The two-day workshop seeks to equip delegates with the necessary tools to address the strategic challenges facing digital public relations teams. The practical workshop is suitable for anyone who aspires to enhance their skills in digital marketing, content marketing, social media management and online reputation management. Topics include the following:  

  • How to address the challenges and trends in a rapidly changing digital environment
  • How to write integrated digital strategies and identify metrics for measurable return on investment (ROI)
  • How to compile content calendars for digital public relations and marketing strategies that support business and brand objectives
  • Optimising storytelling and brand resonance in the converged media space using relevant and authentic paid, owned and earned media
  • The strategic use of influencer marketing and co-creation in brand communities
  • Online reputation management and proactively mitigating reputational risks, social media backlashes and other potential online crises
  • Reflecting on case studies in best practise, both locally and internationally.

About our facilitator:

MarithaMaritha Pritchard is a lecturer in the Department of Strategic Communication at the University of Johannesburg. Her published research interest is digital media and she has presented on the topic at several local and international conferences, including PRISA’s annual conferences. Maritha has over 20 years' industry experience and as a CPRP, regularly presents social media workshops for PRISA’s CPD programmes. She is also a judge for the annual PRISM awards for excellence in industry. She will graduate with a Doctorate degree in September 2017. Maritha’s thesis focused on social media and reputation management. She is also the lead editor for a new text book that will be published by Juta, Connect: Writing for Online audiences.

CPD Programme Fees 2017:
The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework. Services Seta SDL no 950721458
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Duration: 2 Day
CPD Points: 15
*Early bird PRISA Member: R4490.00
Late PRISA member: R4710.00
*Early bird non member: R4970.00
Late non member: R5230.00
PRISA registered student: R2560.00

*Early bird: Book and pay before 14 August 2017.

Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.

PRISA is the SAQA recognised professional body for the public relations and communication management industry and the CPD programme adheres to SAQA requirements and global best practice guidelines.

Download booking form, to reserve
your seat as space is limited
Contact: Masego Mafoko at or 011 326 1262

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Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa