Copyright 2017

Online reviews – be cautious with your trust

Online reviews are proliferating, in line with the wider ‘reputation economy’. As well as restaurants and hotels, you can now see millions of feedback scores for teachers, doctors, garage mechanics and an increasing range of other trades, professions and businesses. Employees in some countries can rate their CEO and there’s even a site in North America called Rate my Horse, which aims to produce ‘successful transactions in the horse industry.’ So far, I’ve been unable to find ‘Rate My Public Relations Consultant,’ though perhaps someone’s planning one.

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