Copyright 2017

 

PRISA

 

The Public Relations Institute of Southern Africa (PRISA) hosted a national conference at the Indaba Hotel on 4-5 May 2017. The theme of the conference was ‘Leading through Innovative Communication’, which focused on the pioneering effect that innovative communication has on the present and future of the public relations industry.

The two day conference was certainly an event to reminisce about. The calibres of speakers were exceptional. They comprised of international speakers from the International Communication Consultancy Organisation (ICCO) and local industry tycoons.

Maxim Behar, the President of ICCO, enticed the audience with a intriguing opening keynote address, ‘Public Relations in the Social Media Chaos’. This was then followed by an array of tracks ranging from academia, public sector and global relations from which the delegates could choose from.

These tracks were followed by a panel discussion that stirred up a stimulating Q&A session. With a wealth of experience across the panelists, the session provoked some lively debates and real insight into the future of the Public Relations Industry.

The evening ended on a refreshing note as PRISA announced its new honorary officers at the Annual General Meeting (AGM) on 4 May. PRISA proudly welcomes its new President Ms Kavitha Kalicharan APR, with the President Elect being Mr Malesela Maubane CPRP, and the Vice President being the newly inaugurated, Mr Daniel Munslow CPRP.

 Kavitha Kalicharan APR, PRISA President has over 14 years of industry related experience and currently manages a small Public Relations Consultancy, Taurus Communication. She held the position of Vice Chairman and Chairman for the Gauteng region of her period of four years. Kalicharan was also a judge for the World Public Relations Forum that took place in Toronto. 

The highlight of the second day was the keynote address by David Gallagher, a global public relations guru. He touched on the topic ‘Managing Expectations in a VUCA Era’, re-iterating the fact that the PR landscape has changed and that the industry‘s value should be prioritised in managing expectations and exceeding them.

Keynote speaker Yomi Badejo-Okusanya, President of the African Public Relations Association (APRA), mesmerised the audience with his topic - ’10 Big Things that will shape the Future of Public Relations’, of which one of them was technology. Technology has changed virtually everything that we do today, an example is the driverless car manufactured by Tesla.

The conference was rounded off with the PRISA 60th celebration. The PRISA Gold Award for outstanding public relations was awarded to Dr Imitiaz Sooliman for his comparable humanitarian work rendered to South Africans, his country and internationals. This award was received by his son, Mohamed Sooliman on his behalf.

The overall 2017 PRISA National Conference was a great success and it wouldn't have been possible without the support from board members, PRISA members, delegates, sponsors and media partners. 

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