Copyright 2018

By Kagiso Molatedi

Recently, I had the privilege of attending the Successful Business Writing Skills workshop which was facilitated by Lindy Goodfellow.

The three-day workshop was in-depth, interactive and informative. We got to embark on the 10 secrets of powerful writing by The Whelan Group (2005-2009), which includes the following steps:

  1. Take the readers seat 
  2. Put the bottom line on top
  3. Brainstorm/sort/prioritse
  4. Package your product for the eye
  5. Use simple words
  6. Dump dead words
  7. Free kidnapped verbs
  8. Go for the active voices
  9. Avoid long sentences
  10. Edit yourself

By attending this workshop I have been equipped with tools to assist me with achieving my full potential in the following aspects of business writing: style and format of business emails, business letters, reports, proposals, executive summaries, press releases and copy for the web. I now have a clearer understanding of what business writing entails.

Going through the steps mentioned above, I realized that in our everyday lives, we take our vocabulary for granted.  The way we speak and act is reflective of who we are, where we are at and where we are going to go in life.

In the public relations and corporate communication industry, it is essential that writing and speaking skills are outstanding.

This workshop brought about the realisation of the connection between business writing and personal skills.

This is a must attend workshop and I would recommend all public relations professionals and corporate communication practitioners attend this workshop. It certainly enhances and polishes ones writing and speaking skills.

Register for

PRISA Membership

Follow us on

facebook twitter Instagram youtube

Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa