Copyright 2018

Highlights of 2016 and trends for 2017

2016 was a challenging year for most of the PR industry and CPD did not escape this. In spite of this, we had some tremendous highlights and some bumper attendance. The Measurement and Evaluation workshop holds the record for attendance in 2016 with delegates having an eclectic mix of experience.

The Crisis Communication workshop had an extra day added for some practical interaction by way of a mock media interview. The delegates thoroughly enjoyed being put in front of the camera with the facilitator drilling them. They were then able to view themselves in action and received constructive feedback to help them cope with the rigors of facing the real media.

New facilitators were engaged at short notice for the social media and government relations workshops and their fresh perspective was invigorating.

For the first time we invited the facilitators to a forum, where they were able to give their input into the programme for 2017. This was enthusiastically attended by our most dedicated and committed facilitators.We look forward to implementing there valuable suggestions going forward into 2017.

What can we look forward to for 2017?

Globally, there are currently three approaches to CPD.

Attendance only, Evaluation of Learning and Outcome Based Assessments.

As a value add, PRISA CPD workshops will be changed from the “Attendance Only” approach to the “Evaluation of Learning” approach. This means that going forward all delegates will be required to complete an assessment to ensure that skills transfer did take place.

This will be a simple 10 minute questionnaire to complete in class. The certificate issued will be a ‘Certificate of Completion’. The emphasis will be on participation and engagement with the facilitator and fellow professionals and will ensure that delegates benefit more from time spent out of the office.

You will also be encouraged to not only rely on intermittently attending workshops but to embrace lifelong learning. This is an especially useful way of keeping up with what’s new and what’s next in the PR industry.

Register for

PRISA Membership

Follow us on

facebook twitter Instagram youtube

Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa