PRISM AWARDS – BIGGER AND BETTER
by Kevin Welman, Chair of the Public Relations Consultants’ Chapter (PRCC)
They say bigger isn’t always better. Well in the case of the 2015 PRISM Awards bigger was indeed better. Boasting the most entries ever, the 2015 PRISM Awards will be remembered as the most successful to date.
Several new categories were introduced ensuring the awards remain fresh and relevant; categories around Mobile attracted entries for the first time, Social Media remains one of the most hotly contested categories, and Research and Data Driven Public Relations grew in stature. Most notable was the emergence of Pan African work with new categories around the Pan-African Campaign of the Year as well as Pan-African Network of the Year.
This year saw established agencies doing very well at the awards, including perennial winners Atmosphere Communications, Ogilvy PR and FleishmanHillard, mixed with young, fresh specialist agencies like Eclipse PR and Plato Communications.
Looking critically, I believe, the industry still has much to do from a transformation point of view. And I would love to see more of our clients at the awards.
However, as the sun sets on the 2015 PRISM Awards, I firmly believe the future looks very bright; the creativity displayed this year is world-class; public relations has certainly moved forward and continues to elevate itself into the C-Suite.
The most encouraging statistic of all is that over 400 people attended the event at The Maslow, there were four media partners on site broadcasting live and, I believe, that the awards could rival similar awards anywhere anytime. As PRISA, the PRCC and the PR industry we can be very proud of the work we are doing.