Copyright 2017


  Bridget von Holdt
  PRISM Awards Convenor
Bridget von Holdt

The PRISM Awards has announced details of its Lifetime Achievement Award. “The award recognises a lifetime of distinguished achievement and outstanding contribution to the advancement of public relations, rather than for a single contribution, no matter how monumental,” explains Bridget von Holdt, Convenor of the PRISM Awards. The award will be presented at the ceremony taking place in Johannesburg on Sunday 17 April.

Nominees should have a minimum of 20 years of distinguished service to the public relations and communication management profession and need not be a member of the Public Relations Institute of Southern Africa (PRISA).

Categories of Distinction
The Lifetime Achievement Award is presented for achievement in leadership, volunteerism, practice/consulting, mentoring, teaching, research and service. Distinction in these categories can be demonstrated through:

    • performance of the nominee on the job;
    • service beyond the requirements of the job at the national/international level;
    • service to PRISA or another professional body in their field, such as: offices held, committee memberships, special projects, meetings and publications.

How Nominations will be Judged
“The nomination will need to detail the achievements of the nominee and demonstrate how these have advanced the profession of public relations and communication management and its positive visibility,” continues von Holdt.

“What the judges are looking for is someone who has made a significant contribution to the public relations profession – by making a contribution to the development of “best practices” in public relations and communication management; or has used public relations concepts and techniques to successfully solve problems or make the most of opportunities; has perhaps received awards and other forms of recognition the nominee has received for public relations and communication management accomplishments; and/or has given service to PRISA or other professional associations in this field: and/or service to the community.

Nominations close on the 13th March 2016.
More details on how to enter the Lifetime Achievement Award are available at

Sponsors of the 2016 PRISM Awards include: Afroflame, Blue Apple, CIMA, Ground-Up Media, Livestock Ophaqa, Mango, Pear Factor, ROI Africa, WeCollaborate, Von H Brand Provocateur, Vukani Fashions, WeCollaborate and Zoom Photography.

PRISM Awards 2016 Media Partners: Bizcommunity, CliffCentral, JoburgTodayTV, Jozi Maboneng Radio, Media Update, Mix FM and UNISA Radio.

Follow the PRISM Awards: #Prisms2016, #PrismsFacts


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