Copyright 2017

PRISM awards 2017In an exciting ‘first’ for the 20-year old PRISM Awards, aspiring, young PRISM judge wannabes will have the opportunity to be part of this year’s judging. The PRISM Young Judges initiative will see youngsters shadowing experienced PRISM judges as they assess the continent’s top public relations campaigns. Entries for the PRISM Awards close on 17 March, culminating in the awards ceremony on Saturday 6 May.

“While it is the 20th year, it is time to include the youngsters in the planning and behind the scenes activities, and this includes the judging process. The young professionals will learn from the highly skilled and professional judging panel that comprises industry leaders from across the communication spectrum,” says Bridget von Holdt, Convenor of the PRISM Awards. “We are preparing a future generation of judges for the PRISM Awards, as well as for the broader public relations industry. The Young Judges are going to add an exciting dynamic to the judging process – and no doubt some new energy and new insights!!”

The PRISM Awards team’s young judges should be:

Thabiso Makhubela
Jumpstart Chairperson
Thabiso Makhubela
Bridget von Holdt 34
Convenor of PRISM Awards
Bridget von Holdt
  • Between the ages of 18 and 25
  • Living in Johannesburg, Durban or Cape Town
  • Working in Public Relations or Communication
  • Studying a qualification in Public Relations or Communication.

The initiative has the keen and active support of PRISA’s new Jumpstart initiative, a chapter of PRISA - created to offer the youth of the PR Industry in South Africa a voice.

“What particularly stands out for me is how all of the young people we speak to have an enthusiastic approach to transforming the world of PR through innovative communication tactics,” says Thabiso Makhubela, JumpStart chairperson. “This will set the foundation of the future of PR and communication in the hands of the next generation. This fresh approach, coupled with the fundamentals that the more senior professionals can transfer through this initiative, is a recipe for a healthy, sustainable industry. As JumpStart, we are incredibly thrilled to be able to support the PRISMs with their young judges initiative,” says Thabiso.

If you would like to be considered to join this bright team of PRISM Young judges, send us a convincing motivational piece on why you believe you are the prodigy of public relations. Remember to get permission from any company or brand and include it in your presentation. Send your submissions either as a 2 minute video OR a 400 word paragraph to

The closing date is Friday 3 March.

For more information, contact Palesa Madumo Tel: 072 973 2996 Email:

About PRISMs

The PRISM Awards are Africa's most sought after awards in the public relations industry. Now in their 20th year, the PRISM Awards are presented to public relations and communication professionals who have successfully incorporated strategy, creativity and professionalism into public relations and communication programmes and strategies that showcase a successful public relations campaign. Anyone can enter – business enterprises, associations, private institutions and government bodies are all eligible.
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