Copyright 2018

Internal Communication WorkshopRegion: Gauteng
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Date: 22 – 23 August 2017
Time: 8:30 – 16:00
Registration: 08:00 to start promptly at 08:30
CPD Points: 15

Employees are the most valuable resource an organisation has and it is therefore important to communicate effectively to maximise their potential. Keeping them highly motivated, informed and loyal to the company’s vision, goals and objectives through an internal communication programme that is inclusive, free-flowing and tailored to obtain maximum participation, will help to fulfil a company’s long term objectives. It is, therefore, important for the business communicator to be able to design relevant internal communication strategies and execute them successfully.

This two-day workshop raises motivation, productivity and collaboration in-line with best practice principles and will help you to develop a toolkit of techniques for internal campaigns as well as everyday employee and/ or colleague engagement.

Public relations practice involves the proactive management of employee communication as a two-way process, not only as instructions from management to employees, but also as constant feedback to management on how their messages are received.

The content of this workshop addresses:

  • The basic theory of internal communication
  • The importance of internal communication in creating employee commitment
  • The design of an internal communication strategy
  • Implementing and measuring the internal communication strategy

About our facilitator:

Irma MeyerIrma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication and brand engagement. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and internal corporate communication. She has published a book with the title of ‘The significance of the CEO’s Internal Communication Programme – the impact of CEO communication on employee commitment levels’.

Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and acts as examiner for the IMM Graduate School of Marketing.

CPD Programme Fees 2017:
The PRISA CPD programme adheres to the criteria required by SAQA for a recognised professional body. The programme is put together following the Global Alliance best practice professional development framework. Services Seta SDL no 950721458
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Duration: 2 Days
CPD Points: 15
*Early bird PRISA Member: R4490.00
Late PRISA member: R4710.00
*Early bird non member: R4970.00
Late non member: R5230.00
PRISA registered student: R2560.00
  • Accommodation NOT included in any of the fees
  • Fees subject to change

*Early bird: Book and pay before 21 July  2017.
Student and member fee rate/s only applicable if PRISA membership fees are paid in full at time of booking.

PRISA is the SAQA recognised professional body for the public relations and communication management industry and the CPD programme adheres to SAQA requirements and global best practice guidelines

Book online now or download, to reserve
your seat as space is limited
Contact: Portia Dhlamini at or 011 326 1262

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Contact details

Telephone: (011) 326 1262 / 011 326 1626
Fax: (011) 326 1259


ProComm House, 108 Bram Fischer Drive, Ferndale
PO Box 2825, Pinegowrie, 2123, Johannesburg, South Africa