CODE OF ETHICS

In the dynamic world of public relations and communication management, ethical conduct is our guiding star. PRISA’s Code of Ethics stands as a testament to our commitment to integrity, transparency, and professionalism. 

As a founding member of the Global Alliance for Public Relations and Communication Management, we’ve aligned our ethical standards with global best practices while tailoring them to the unique landscape of Southern Africa. 

Our Code of Ethics is more than a set of rules—it’s a reflection of our values and a pledge to our stakeholders. By adhering to these principles, PRISA members elevate not just their individual standing, but the reputation of our entire profession. 

This code signifies our dedication to: 

• Unwavering integrity in all professional interactions 
• Maintaining standards of accuracy and transparency 
• Continuous ethical learning and decision-making 
• Upholding and advancing the prestige of the PR profession 

Join us in this commitment to excellence, shaping the future of PR in Southern Africa and beyond. 

WHO WE ENDORSE

PR is one of Africa’s booming bourgeoning industries. We support a robust educational pipeline that empowers aspiring young practitioners and communications students with an onramp into a viable, promising career path. PRISA has endorsed the IIE (the Independent Institute of Education) and the Berea Technical College. 

CURRICULUM ENDORSEMENT & PROFESSIONAL RECOGNITION

After thorough analysis, we endorse tertiary institutions offering PR and communication programs. We also honour professionals, corporates, and consultancies with certifications and accreditations, acknowledging their commitment to excellence. 

PROFESSIONAL DEVELOPMENT & GLOBAL PARTNERSHIPS  

We’re dedicated to continuous learning, offering professional development programs and workshops. As a founding member of the Global Alliance for Public Relations & Communication Management and a member of ICCO, we’re at the forefront of international PR discourse. 

UNITING PROFESSIONALS & DRIVING TRANSFORMATION

Recognised by SAQA since 2012, PRISA leads the charge in professional unity and industry transformation. We represent our members across various platforms, ensuring a local professional edge in the Southern African PR landscape. 

OUR POLICIES AND STANDARDS

We’re part of a something much larger than ourselves. We’re the storytellers of today, and the mediators between institutions and the people at large. Our place as an industry is evolving faster than ever before. Global policies and standards keep us aligned with the big picture.  

PRISA drives excellence through strategic partnerships and continuous professional development, aligning with global standards and ethical practices. Our policies ensure members remain at the forefront of the industry, fostering a community of integrity and innovation. 

PRISA drives excellence through strategic partnerships and continuous professional development, aligning with global standards and ethical practices. Our policies ensure members remain at the forefront of the industry, fostering a community of integrity and innovation.