15 May 2020, The long awaited PRISMs 2020 winners announcement took place today in a short online segment. In a first for the awards, the communication and PR industry was invited to be part of the online experience by tuning into the show via Youtube, from the comfort of their own homes.

The 23^rd installment of Africa’s most sought after awards in the public relations and communications industry, was cancelled in March 2020 due to concerns of the spread of the COVID-19 in the country.

“Innovation and evolution are an everyday norm in our industry. The current health crisis has indeed forced us all out of our comfort zones, and innovative thinking and ideas is what will keep us moving. We had to focus on finding a way to still acknowledge all those who had entered the awards and also to celebrate the winners. We do hope that everyone enjoyed the show” said Palesa Madumo, Convenor of the PRISM Awards.

100% black woman-owned agency, The Riverbed, were announced as the biggest winners for the South African Campaign of the Year category, for their Underage Drinking campaign.

This year, the awards introduced some new and exciting categories. Amongst them, is the PRISMs Young Voice of the Year Award, aimed at recognising the awesome contributions made by the young people in the industry. Simbongile Ndlangisa was announced as this year’s winner.

“Congratulations to all the winners and a huge thank you to each and every individual, consultancy and NGO that entered this year. We look forward to doing this again next year and celebrating our industry’s amazing work.” Continued Palesa Madumo, Convenor of the PRISM Awards.

“On behalf of the Public Relations Institute of Southern Africa (PRISA), I would also like to extend a huge thank you to the PRISM Awards Committee, the Judges and administration support.” says Victor Sibeko – PRISA CEO. We certainly hope to see more entries and creativity next year as we continue to celebrate excellence in Public Relations. he concluded.