Annah Jordan didn’t start her journey in public relations, but it certainly feels like PR was waiting for her. With an innate love for people and a knack for connecting, Annah found herself naturally drawn into the world of PR and communications. Starting at PRISA as an office administrator, she steadily climbed, tapping into PRISA’s resources and learning from seasoned professionals. Today, as the Events & Partnerships Coordinator, Annah is a driving force in creating experiences that unite and inspire the PR community.
From concept to execution: Annah’s role at PRISA
Annah’s role is all about crafting events that engage and uplift PRISA’s members and partners. Since officially joining PRISA in 2017, she has worn many hats, ultimately finding her passion in events coordination.
“One of my favourite parts of my job is working with our volunteer committees, whose dedication makes everything we do possible,” Annah says. Whether she’s collaborating with partners or bringing fresh ideas to life, her goal is to ensure every event leaves a lasting impact on members.
One highlight of her career? The 2023 PRISM Awards, which she considers a resounding success. “The teamwork was seamless, the decision-making quick, and the results spoke for themselves,” Annah recalls with pride. The event’s record-breaking entries were a testament to the dedication of the PRISA team and the ever-growing reputation of the PRISMS.
What inspires Annah in PR
For Annah, the PR industry’s true magic lies in its people. “I love meeting individuals from diverse backgrounds and building relationships,” she shares. “It’s rewarding to connect with others and help create opportunities that foster growth and collaboration.”
Her role isn’t just about planning events but about ensuring these gatherings contribute to the professional development of every attendee.
Annah believes PRISA plays a crucial role in shaping the future of PR in South Africa. “We’re here to promote industry standards, offer professional development, and advocate for PR’s value in society,” she explains. Her vision for PRISA’s future is an organisation respected for its professionalism, ethical values, and dedication to advancing the PR field.
A few surprises about Annah
While her friends and colleagues know her as polite and warm, Annah can be delightfully candid. “People might be surprised to learn that I’m pretty direct when it comes to important matters,” she laughs. Outside work, she treasures family time, whether it’s movie nights or simply relaxing together.
Annah’s advice to aspiring PR Pros
“PR isn’t always glamorous, but with hard work and a love for communication, you can achieve great things,” Annah advises. She encourages newcomers to embrace the challenges and rewards alike.
As PRISA’s Events & Partnerships Coordinator, Annah Jordan continues to bring warmth, ambition, and dedication to the table. Through her work, she not only strengthens PRISA but also enriches the entire PR community.