Leonie Rousseau’s journey to PRISA may not have started with a plan for a career in communications, but it’s clear that she found her place here. Beginning as a temp for PRISA over a decade ago, Leonie has since become a cornerstone of the organisation, lending her talents as both a Finance Administrator and CPD Representative.
Recommended for a permanent position early on, she has stayed ever since, managing PRISA’s finances and contributing to its long-term vision.
Numbers, dedication, and the PRISA mission
Leonie’s passion for working with numbers shines through in her role. “Finance is the heart of any organization,” she says, understanding how essential her work is to sustaining PRISA’s mission.
In her 11 years here, she’s not only navigated budgets and balance sheets but has become a trusted team member who ensures that PRISA’s financial foundation remains strong.
One of her proudest moments at PRISA? Organising the donation of office furniture to two schools in need. “It was heartwarming to see how much joy something simple could bring,” she shares, reflecting her generous spirit.
A unique view on the industry
Coming from administrative roles in insurance and real estate, Leonie found PRISA’s dynamic and people-focused environment refreshing. “At PRISA, there’s always a chance to meet someone new, which is so different from where I was before,” she notes.
As someone in finance, her role might not directly involve industry-wide trends, but she sees the big picture. Leonie believes that for PRISA to grow, it must inspire a deeper commitment from its members, encouraging them to value their membership and stay engaged with the organisation.
The talkative side you didn’t know
Known by her colleagues as humble and grounded, Leonie reveals a surprise: “I’m actually quite talkative once you get to know me!” When she’s not working, she’s happiest at home with family, enjoying a Netflix marathon, or traveling with loved ones.
Leonie’s advice to young PR Practitioners
For those starting in PR, Leonie has straightforward advice: “Love what you do, or you won’t be happy in your job.” It’s a sentiment she embodies, showing that passion and dedication truly define success.
Leonie Rousseau might work behind the scenes, but her contributions keep PRISA running smoothly. Her dedication, kindness, and commitment to PRISA’s financial health make her an indispensable part of the team, quietly ensuring that PRISA continues to thrive.