PRISA welcomed delegates to an enriching research findings on various strategic Public Relations and Communication colloquium.

Public Relations practitioners and Academia attended the fully subscribed, first PRISA Research Colloquium to take part in an enriching findings and discussions.

Setting the tone, the Colloquium kicked off with a brief and introduction of the PRISA President Dr. Dalien Rene Benecke by PRISA Namibia Chairperson Liz Tashiya.

“This colloquium is set to encourage the industry to challenge and explore Public Relations and Communication Management beyond just a practice but inclusion in strategic organization’s strategic functions.” Said Liz Tashiya.

The Public Relations Institute of Southern Africa (PRISA) hosted the first PRISA “Research Colloquium“, a specialist and academic seminar for Public Relations & Communication practitioners on Tuesday 15 October 2019 at the Little Tuscany Boutique Hotel in Bryanston Johannesburg, South Africa.

PRISA President Dr. Dalien Rene Benecke (PRISA President and Senior Strategic Communication Lecturer at the university of Johannesburg (UJ)) was overjoyed by the great turn out.

She stressed the importance of having this platform where academics can share findings immanent to the Public Relations and Communication Management Industry.

Dr. Benecke further eluded that Public Relations and Communication Management practitioners must capitalize on research to effectively create and promote an acceptable public image for their organizations.

This year’s Research Colloquium presented research findings by esteem fellow professionals on International Trends in Strategic Communication. The first presentation was on Crisis Communication as a wicked problem presented by Prof. Martin Ndlela – Prof Martin Ndlela (School of Business and Social Sciences, Inland Norway University of Applied Sciences, and Research Associate at the Department of Strategic Communication at the University of Johannesburg (UJ)

Next on the programme was research findings on measurement based on the topic ” Applying global principles for measurement and evaluation in the unique South African Public Relations context.” by Ms Tersia Landsberg (PhD candidate of the North-West University)

 

PRISA would like to extend its sincere appreciation to the moderator – Prof. Sonja Verwey from the Department of Strategic Communication, University of Johannesburg (UJ)). What an inspiration. Very sobering, thought-provoking insights, comments and recommendations.

Taking advantage and busking in the Fourth Industrial Revolution and its enormous benefits research findings were presented from the UK via Skype. Presentation on Global Alliance for Public Relations and Communication Management: Capability Framework was presented by Prof. Anne Gregory (Chair of Corporate Communication, Huddersfield Business School, University of Huddersfield, UK)

The Colloquium left nothing behind in as far as the Public Relations and Communication Management is concerned . Research findings on the Trends impacting South African Public Relations Agencies and their Business Models. was presented by Mr Tsietsi Mahlasela (Public for the Retail and Consumer segments, FNB)

Having listed to various research findings the delegates minds were set on another level when a paper was presented on What to do after the breach. Ms. Bonie Caver Ms Bonnie Caver from the International Association of Business Communicators (IABC) International Chair ad Reputation specialist graced PRISA with her presence all the way from the United States of America.

PRISA CEO Victor Sibeko emphazed that research is a vital component of any organisation or company. Without it, an organization or company will use biased opinions which potentially may harm and distort the organization’s public image. Pleased with the great turnout, Sibeko promised that more specialist and academic seminars were envisioned for 2020.