| Type |
Category |
name of campaign |
Consultancy/Company |
Client |
| SACoTY Winner |
SACoTY |
#MyKreepyTeacher |
Retroviral & Panther Punch |
Kreepy Krauly |
| Gold |
African Campaign of the Year |
#WearItForMe |
Magna Carta |
MTN Group |
| Gold |
Arts & Entertainment |
Blood and Water |
Clockwork & Eclipse Communications |
Netflix |
| Gold |
Best Use of an Event to Build/ Change Reputation |
Orange is the New Black |
ByDesign Communications |
Orlando Pirates |
| Gold |
Consumer PR for an Existing Product, Service or Category |
#MyKreepyTeacher |
Retroviral & Panther Punch |
Kreepy Krauly |
| Gold |
COVID-19 |
Money and Emotions |
The Riverbed Agency |
Nedbank |
| Gold |
Digital Media Relations |
#MyKreepyTeacher |
Retroviral & Panther Punch |
Kreepy Krauly |
| Gold |
Food & Beverage |
Tastic x Laduma – Spirit of Ubuntu: True Generosity |
DNA Brand Architects |
Tiger Brands |
| Gold |
Healthcare |
Stay Well with SOLAL |
Tribeca PR |
Solal |
| Gold |
Influencer Management |
Vaseline 101 Uses |
The Hardy Boys |
Unilever |
| Gold |
International Campaign |
#WearItForMe |
Magna Carta |
MTN Group |
| Gold |
Media Relations |
Money and Emotions |
The Riverbed Agency |
Nedbank |
| Gold |
NGO Campaign |
Cap the Gap |
HWB Communications (Pty) Ltd |
The Feenix Trust |
| Gold |
Public Relations on a Shoestring |
#MyKreepyTeacher |
Retroviral & Panther Punch |
Kreepy Krauly |
| Gold |
Social Media as the Primary Method of Communication |
Blood and Water |
Clockwork, Eclipse Communications |
Netflix |
| Gold |
Sponsorship |
Carling Currie Cup |
M-Sports Marketing |
Carling |
| Gold |
Student Campaigns |
E-Learning 2020 |
University of Johannesburg |
University of Johannesburg |
| Gold |
Technology |
#DEFBARS |
Magna Carta |
MTN SA |
| Gold |
Travel & Tourism |
100 beautiful things |
The Friday Street Club |
The V&A Waterfront |
| SACoTY Silver Finalist |
SACoTY |
My Body (Stand Up) |
Retroviral |
1st for Women |
| SACoTY Silver Finalist |
SACoTY |
#MyKreepyTeacher |
Retroviral & Panther Punch |
Kreepy Krauly |
| SACoTY Silver Finalist |
SACoTY |
Pay it Forward Campaign |
The Riverbed Agency |
Aware.org |
| SACoTY Silver Finalist |
SACoTY |
Adcrashers for Small Business |
The Riverbed Agency |
The Riverbed Agency Initiative |
| SACoTY Silver Finalist |
SACoTY |
ISG |
PR Worx |
ISG |
| SACoTY Silver Finalist |
SACoTY |
Tastic x Laduma – Spirit of Ubuntu: True Generosity |
DNA Brand Architects |
Tiger Brands |
| Silver |
Arts & Entertainment |
#LightSARed |
One-Eyed Jack, Eclipse PR, Anything Goes & AMP Events. |
Light SA Red |
| Silver |
Best Use of an Event to Build/ Change Reputation |
Blood and Water |
Clockwork, Eclipse Communications |
Netflix |
| Silver |
Community Relations |
ASAP Campaign |
Black House Media |
MTN Nigeria |
| Silver |
Consumer PR for an Existing Product, Service or Category |
Blood and Water |
Clockwork, Eclipse Communications |
Netflix |
| Silver |
Corporate Responsibility |
#PinkDiaries |
Paddington Station |
DGB Strawberry Lips |
| Silver |
COVID-19 |
The Launch of Sanitised Sanctuaries and Self-Isolation/quarantine Hotels during the COVID-19 Pandemic |
Tribeca PR |
The Capital Hotels & Apartments |
| Silver |
Crisis Communication Online |
SAMA Persal Migration |
Flow Communications |
SAMA |
| Silver |
Crisis Management |
R5 complaint that raised R1-million for Act For Change Fund. |
Shoprite |
Shoprite |
| Silver |
Digital Media Relations |
Fighting Inequality: 18th Nelson Mandela Annual Lecture |
Flow Communications |
The Nelson Mandela Foundation |
| Silver |
Environmental |
Annual Lecture |
Flow Communications |
The Desmond and Leah Tutu Foundation |
| Silver |
Financial Services |
Everyday Heroes |
The Riverbed Agency |
Nedbank |
| Silver |
Food & Beverage |
#TasteTheAction |
Atmosphere Communications |
Mondelez Cadbury |
| Silver |
Gaming & Virtual Reality |
Logitech G Content Creator Academy |
Tribeca PR |
Logitech G |
| Silver |
Influencer Management |
Pre-Loved Love Songs |
Retroviral |
Gumtree |
| Silver |
Integration of Traditional and New Media |
JOJO Podcast Series |
JOJO |
JOJO |
| Silver |
Launch of a New Product, Service or Category |
DStv ADD Movies |
Atmosphere Communications |
DSTv |
| Silver |
Media Relations |
My Body (Stand Up) |
Retroviral, 10thStreet, Webfluential, i heart PR, Tiger Fight |
1st for Women |
| Silver |
NGO Campaign |
Pay it Forward |
The Riverbed Agency |
Aware.org |
| Silver |
Public Relations on a Shoestring |
The Nat Nkasa Award |
Razor PR |
SANEF |
| Silver |
Publications |
Logistics of Things |
DPDHL SG |
DHL |
| Silver |
Reputation and Brand Management |
Supa Quick Road Safety Campaign |
The Riverbed Agency |
Supa Quick |
| Silver |
Resources |
Tomorrow’s Grid, Today |
Tribeca PR |
Eaton |
| Silver |
Social Media as the Primary Method of Communication |
Miss Universe Virtual Dinner Party |
Avatar Agency |
Unilever |
| Silver |
Sponsorship |
When MotorSport Stopped, We Didn’t |
ByDesign Communications |
King Price Xtreme |
| Silver |
Sport |
2020 MTN8 Tournament |
The Grind PR |
MTN SA |
| Silver |
Technology |
OnePlus 7T PRO Launch |
Positive Dialogue |
OnePlus |
| Silver |
Travel & Tourism |
The Table Mountain Comeback |
HWB Communications (Pty) Ltd, Flow Communications |
The Table Mountain Aerial Cableway Company |
| Bronze |
Arts & Entertainment |
ADD Movies |
Atmosphere Communications |
DSTv |
| Bronze |
Best Use of an Event to Build/ Change Reputation |
Africa 5s 2020 Media launch |
M-Sports Marketing |
ABInBev |
| Bronze |
Business to Business |
Leveraging Accenture South Africa’s Share of Voice |
Stone |
Accenture SA |
| Bronze |
Communication Research |
Customer Promise Research Information Brand Campaign Reseach |
DevCom |
DevCom |
| Bronze |
Community Relations |
#WearItForMe |
Magna Carta |
MTN Group |
| Bronze |
Consumer PR for an Existing Product, Service or Category |
My Body (Stand Up) |
Retroviral, 10thStreet, Webfluential, i heart PR, Tiger Fight |
1st for Women |
| Bronze |
Corporate Communication |
The Clarity Charter |
Razor PR |
BDO South Africa |
| Bronze |
Corporate Responsibility |
The Nedbank Cup Play Your Part Campaign |
Levergy |
Nedbank |
| bronze |
COVID-19 |
#WearItForMe |
Magna Carta |
MTN SA |
| Bronze |
Digital Media Relations |
Money and Emotions |
The Riverbed Agency |
Nedbank |
| Bronze |
Environmental |
The Nedbank Green Trust 30th Anniversary |
Levergy |
Nedbank |
| Bronze |
Financial Services |
My Body (Stand Up) |
Retroviral, 10thStreet, Webfluential, i heart PR, Tiger Fight |
1st for Women |
| Bronze |
Food & Beverage |
Dala Your Colour |
Positive Dialogue |
Jive |
| Bronze |
Influencer of the Year |
Kevin McLennan |
Go Trend |
|
| Bronze |
Influencer Management |
Castle Lite Drop |
Offlimit Communications and Styling Concepts |
ABInBev |
| Bronze |
Integration of Traditional and New Media |
Adcrashers for Small Business |
The Riverbed Agency |
The Riverbed Agency Initiative |
| Bronze |
Internal or Employee Communication |
Learning in Lockdown |
ByDesign Communications |
Spark Schools |
| Bronze |
Launch of a New Product, Service or Category |
Sixty60 app |
Shoprite |
Shoprite |
| Bronze |
Media Relations |
Adcrashers for Smalll Business |
The Riverbed Agency |
The Riverbed Agency Initiative |
| Bronze |
NGO Campaign |
Potatoes South Africa |
PR Worx |
Potatoes South Africa |
| Bronze |
Public Affairs |
#ChangeForHer |
Razor PR |
Newzroom Afrika |
| Bronze |
Publications |
2020 Annual Edition |
Shoprite |
Shoprite |
| Bronze |
Reputation and Brand Management |
Money and Emotions |
The Riverbed Agency |
Nedbank |
| Bronze |
Resources |
Celebrating Women on the Frontline |
ByDesign Communications in Partnership with Media24 |
Anglo American |
| Bronze |
Social Media as the Primary Method of Communication |
Money and Emotions |
The Riverbed Agency |
Nedbank |
| Bronze |
Sponsorship |
Orange is the New Black |
ByDesign Communications |
Orlando Pirates |
| Bronze |
Sport |
Carling Black Label Cup of Ages |
M-Sports Marketing |
ABInBev |
| Bronze |
Student Campaigns |
My Indaba |
University of Johannesburg |
|
| Bronze |
Technology |
#MTN 5G launch |
Magna Carta |
MTN SA |
| Bronze |
Travel & Tourism |
The Launch of Sanitised Sanctuaries and Self-Isolation/quarantine Hotels during the COVID-19 Pandemic |
Tribeca PR |
The Capital Hotels & Apartments |
| Special Mention |
African Campaign of the Year |
The 2020 Africa Brand Summit |
Africa Brand Summit |
Africa Brand Summit |
| Special Mention |
Arts & Entertainment |
Queen Sono Season 1 Launch |
Eclipse Communications |
Netflix |
| Special Mention |
Best Use of an Event to Build/ Change Reputation |
Dala your colour |
Positive Dialogue |
JiVE Cooldrink |
| Special Mention |
Corporate Responsibility |
Tastic x Laduma – Spirit of Ubuntu: True Generosity |
DNA Brand Architects |
Tiger Brands |
| Special Mention |
COVID-19 |
Wet Paint – A Social Experiment in Social Distancing |
CSA Global SA (Pty) LTD |
ABInBev |
| Special Mention |
Financial Services |
The Clarity Charter |
Razor PR |
BDO South Africa |
| Special Mention |
Influencer Management |
#WearItForMe |
Magna Carta |
MTN SA |
| Special Mention |
Integration of Traditional and New Media |
Everyday Heroes |
The Riverbed Agency |
Nedbank |
| Special Mention |
Internal or Employee Communication |
SAMA PERSAL migration |
Flow Communications |
SAMA |
| Special Mention |
Launch of a New Product, Service or Category |
MatchKit.co |
Retroactive |
MatchKit |
| Special Mention |
Launch of a New Product, Service or Category |
PPC SureRewards |
The Creative Counsel |
PPC |
| Special Mention |
Launch of a New Product, Service or Category |
Salome #BreakTheSilence |
PRomote Communications |
3Sixty Biomedicine |
| Special Mention |
Media Relations |
Wet Paint – A Social Experiment in Social Distancing |
CSA Global SA (Pty) LTD |
Stella Artois |
| Special Mention |
Resources |
Nigeria PR Report |
Black House Media – Nigeria |
Black House Media |
| Special Mention |
Social media as the Primary Method of Communication |
#ShareYourMess |
The Hardy Boys |
Unilever |
| Special Mention |
Sport |
Orange is the New Black |
ByDesign Communications |
Orlando Pirates |
| Special Mention |
Technology |
Launch of MatchKit.co |
Retroactive |
MatchKit |
| Special Mention |
Technology |
MoMo Launch |
Magna Carta |
MTN SA |
| Special Mention |
Travel & Tourism |
Inspired by Mzanzi |
Positive Dialogue |
Mariott |
| Special Mention |
Travel & Tourism |
Lift Launch |
JNPR |
LIFT |
| Individual |
Best Large PR Consultancy |
DNA Brand Architects |
DNA Brand Architects |
|
| Individual |
Best Mid-sized PR Consultancy |
Atmosphere Communications |
Atmosphere Communications |
|
| Individual |
Best Small PR Consultancy |
The Friday Street Club |
The Friday Street Club |
|
| Individual |
Best PR Professional |
Dustin Chick |
Razor PR |
|
| Individual |
Best Up & Coming PR Professional |
Lebina Ditha |
Weber Shandwick |
|
