Join IE Events in partnership with PRISA at the master class The Era of Branded Content: Connect, Engage, Amplify and have a personal consultation to learn more about High-Impact Careers in Marketing & Communication.

JOHANNESBURG

The Era of Branded Content
9th April, 18:30 – 20:00

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In the world of marketing and communications, the phenomenon of branded content has taken the landscape by storm.

Consumers now demand to be engaged, entertained, and educated in real-time with relevant and personalized content. Organizations need to understand what to say, how to say it and not fall into the trap of simply talking about themselves in an old-fashioned way.

We will dig deeper into several business cases, including the case of one of Europe’s largest banks, Banco Santander, and how they managed to redefine a traditional service to a millennial audience through a content-based communication strategy.

Sign up for a personal consultation with Lucia Malmierca, our Associate Director of admissions at IE School of Human Sciences and Technology, to explore the ever-changing landscape of marketing and communications amd how to unlock your future career in this exciting field.

Lucia is an alumna of the Master in Visual and Digital Media and worked as an IE fellow at the Entrepreneurship and Innovation center while studying. She is originally from Uruguay and holds an undergraduate degree in commerce from the Universidad Complutense de Madrid.